Wheat is often an ingredient avoided by anyone who has an intolerance to gluten, but did you know that its properties can actually work wonders to skin when added to skincare? Phytoceramides found in wheat are similar to a natural lipid found in our body called ceramides. As we age, ceramides are lost and wrinkles appear, but phytoceramides are believed to replenish lost ceramides to help prevent further fine lines, and that’s why wheat has been added to Infinite by Forever’s Firming Complex.

Thankfully, although Firming Complex does contain wheat, two wheat proteins have been expertly removed via a patented process so that it can be certified as gluten free – amazing!